Retail technology company Jisp has unveiled the results of its highest-performing Scan & Win activation to date.
The campaign, which was developed in partnership with a leading UK FMCG manufacturer, combined Jisp’s Scan & Win Video technology, which lets shoppers scan product packaging without a QR code, with instant-win mechanics and multi-channel marketing to create an engaging shopper journey both in and out of store.
The six-week activation generated more than 1,000 product scans, with 62% of participants returning to scan more than once and the most engaged shoppers taking part almost daily throughout, with a 93% repeat participation rate. Nationwide reach and rich first-party shopper data have positioned the campaign as a benchmark for what connected packaging can deliver, strengthening manufacturers’ understanding of their customers. Off the back of the results, Jisp has since secured a contract with another leading FMCG brand.
Esther Lawrence, Partnerships Director at Jisp, said:
“Brands are looking for smarter ways to engage consumers that go beyond traditional price promotions. What this campaign proves is that when you make packaging interactive, you create a completely new media channel that delivers measurable engagement and genuine excitement around a brand.
“The industry has been searching for promotional mechanics that work in a post-HFSS environment while supporting retailers’ and manufacturers’ digital ambitions. With the pack itself becoming the point of engagement, the limitations created by HFSS legislation can be more easily navigated and brands get a way of building campaigns that keep shoppers coming back time and time again.”
