Jim Beam launches pineapple-flavoured bourbon

Jim Beam has launched its new Pineapple flavour in the UK, marking the brand’s first flavoured spirit release in two years.

Available from 13 October, the 70cl bottle blends Kentucky straight bourbon with the bright sweetness of pineapple. Bottled at 32.5% ABV, it carries an RSP of £20.

The launch is designed to appeal to both seasoned bourbon drinkers and newcomers, offering a fruit-forward, versatile spirit suited to cocktail experimentation, casual sipping and at-home entertaining.