JET has launched ‘Yellow World’ – a series of short, stylised films designed to highlight the services the fuel brand provides for its customers.
A continuation of the ‘Keep on Moving’ brand idea and campaign that launched last year, the digital content – inspired by JET’s yellow and blue branding – uses abstract visual metaphors to bring to life each proposition.
These include: a yellow slinky in perpetual motion on a blue treadmill; inflatable ‘summer essentials’ cascading down a blue water slide; and a milk carton and a loaf of bread negotiating a blue figure-of-eight Scalextric track.
The series of eight films will roll out over the coming months and will feature across all major social media channels including: TikTok, Snapchat, YouTube and Instagram, as well as Sky video-on-demand.
Áine Corkery, Phillips 66 Brand Manager, said: “These quirky, intriguing films stand out for all the right reasons – communicating the services we offer whilst showcasing the yellow and blue branding that has become synonymous with JET.”
