Jar of Marmite helps case of Mondays

Alarm clock

If you are one of the 33% of the population who hates today (Monday) more than any other day of the week and woke up to this morning’s alarm with a feeling of dread, then help is at hand.

Marmite has launched a new radio and social media marketing campaign, fronted by BBC presenter John Craven, which directs listeners to a Marmite Monday helpline for some uplifting advice.

The ‘Hate Mondays – Love Marmite’ campaign runs until 4th July and includes a series of voiceovers by Craven, explaining how ‘a Case of The Mondays’ is a condition which can be helped by calling the Marmite Monday Helpline. Callers can then leave their name and email address to receive a Marmite money-off coupon.

The activity will also be rolled out on Facebook and Twitter, where Marmite will be offering consumers advice and inviting them to air their Monday woes.

Philippa Atkinson, Assistant Brand Manager for Marmite, said: “No matter who you are or what you do, Mondays are always a struggle. Our new campaign is all about acknowledging that and helping people to smash through the beginning of the week – the hearty and powerful taste of Marmite can give any breakfast a lovely oomph so Blue Mondays can be a thing of the past.”

The Marmite Monday helpline can be reached at 0800 832 1835.