Pernod Ricard is relaunching its 5% ABV Jameson, Ginger Ale & Lime RTD in a larger 330ml can format.
Increased from 250ml, the bigger can has an RSP of £2.39 and is available from Bestway.
It comes to market with RTDs holding position as the number one value-gaining category across the UK off-trade, growing +13%, with pre-mixed whiskey drinks increasing sales value by £3.5m.
Jameson is official whiskey sponsor of the English Football League (EFL). The launch will be supported by sampling activity from the Jameson bus, Orla Board, close to a number of EFL matches.
The cans will also be available in select EFL stadiums.
