Jacob’s Creek has launched ‘Welcome to the Creek’, a summer campaign supporting its refreshed UK range.
The range has been available since April and is designed to help shoppers choose wine by taste, occasion and mood.
The next phase of the relaunch is backed by Vinarchy’s biggest investment behind Jacob’s Creek, with a global campaign launching first in the UK.
The refreshed range focuses on lighter, more refreshing styles and clear taste descriptors, including Juicy & Smooth, Refreshing & Lively, Vibrant & Fruity and Zesty & Fresh.
The brand said the approach is designed to simplify choice in a category that can often feel complex or technical, while giving retailers clearer signposts to support conversion.
‘Welcome to the Creek’ spans television, streaming, digital, social, outdoor and retail activity. It includes a Disney+ sponsorship, in-store activation, sampling and customer-led activity.
The campaign is designed to build awareness before store, create visibility at store and drive trial through the summer.
