Coca‑Cola Europacific Partners has launched its first on‑pack promotion across its Jack Daniel’s & Coca‑Cola ready‑to‑drink range, giving shoppers the chance to win tickets to live music experiences at Wembley Stadium.
Running until Monday 29 June, the promotion invites consumers to scan QR codes across the full Jack Daniel’s & Coca‑Cola RTD range, including Original, Zero Sugar and Cherry variants, as well as new multipack formats.
With winners announced weekly, prizes include tickets to see major artists performing at Wembley Stadium this year, plus £400 towards travel and expenses. Until Monday 20 April, shoppers can also enter to win one of 125 pairs of tickets to see UK singer‑songwriter Sam Tompkins perform live at Concorde 2 in Brighton this May.
Convenience retailers can support the promotion with POS and digital assets from MyCCEP.com to help create excitement and visibility in‑store and online.
The promotion lands as the alcohol ready‑to‑drink category continues to grow, now worth more than £735m in GB, with value sales forecast to grow by an average of 4% annually between 2026 and 2028.
