J2O has unveiled three new products ahead of summer: J2O Summer Limited Edition Pear & Guava (Summer Shine), J2O Spritz Apple & Elderflower and J2O Spritz cans.
The launches are supported by social media and in-store activity.
J2O Summer Limited Edition Pear & Guava (Summer Shine) is available now; J2O Spritz Apple & Elderflower and J2O Spritz cans roll out in March.
Formats and recommended prices are:
- J2O Spritz Apple & Elderflower – RSP £2.24 (275ml bottle) and £4.39 (4 x 275ml bottles)
- J2O Summer Limited Edition Pear & Guava – RSP £2.24 (275ml bottle) and £4.39 (4 x 275ml bottles)
- J2O Spritz Cans – RSP £2 (4 x 250ml slim line cans)
Phil Sanders, Out-of-Home Commercial Director at brand owner Britvic, commented: “Our three new products will build on the much loved J2O brand, while enabling a progressively premium approach within the portfolio and supporting retailers with a range of formats to suit all shopper occasions.
“Our new 250ml slim line J2O Spritz Cans, for example, are ideal for on-the-go refreshment. The J2O Summer Limited Edition Pear & Guava variant is another good example and has been designed to be enjoyed while socialising. The product also aims to capitalise on the busy summer season when get-togethers are on the rise.”
For more information call Britvic on 0345 7581781 or visit britvic.com.
