Adult soft drink J2O is spreading some festive cheer this Christmas with a sparkling pack re-design and on-pack promotion, available now.
A supporting marketing campaign also aims to tap into the nation’s desire for festive social events, especially as so many occasions were missed last year due to lockdown restrictions.
The new shimmering, 100% recyclable J2O multipacks run across the brand’s Orange & Passion Fruit and Apple & Watermelon flavours, as well as the returning Glitterberry variant, to help drive standout on shelf as customers seek drinks to enjoy over the festive season.
The on-pack promotion seeks to engage shoppers even further, with every J2O bottle giving them the chance to win instant cash prizes and add some glitz to their wintry get-togethers through the brand’s Spin to Sparkle app.
J2O’s Christmas activity will also be supported by a £1m national out-of-home advertising campaign which is expected to reach over 67% of all UK adults during key weeks of the season. Head-turning, festive-themed point of sale materials such as baubles and Christmas tree displays will also be available to help bring the occasion to life in stores.
Phil Sanders, Out-of-Home Commercial Director at Britvic, commented: “J2O is perfectly placed to help retailers attract new shoppers to the category, especially during the festive period when the brand brings in 38% of Christmas shoppers.
“By giving consumers the chance to win instant cash prizes, we want to help increase footfall to stores and generate excitement among shoppers, with the newly-designed multipacks of the most popular J2O flavours presenting ideal adult soft drink options for sharing at Christmas.”