Store: Woodlands Local
Location: Falkirk
Retailer name: Nico serafini
Product: Nutella & Go!
Category: confectionery
Distributor: Ferrero
Price: 99p
Ferrero has launched nutella & Go! in the UK following huge success in the USA, France and Germany. Targeted at teens and young adults, nutella & Go! is a portable pack containing hazelnut and cocoa spread on one side and breadsticks for dipping on the other, suited for a range of snacking occasions. In the USA, the product has had huge success; in a leading retailer it is the top selling countline product, “Offering a new and interesting way to enjoy nutella – providing excitement, great taste and fun on-the-go, nutella & Go! is set to drive incremental sales and category growth, recreating the success it has already enjoyed in other markets,” comments Levi Boorer, Customer Development Director, Ferrero. “We recommend that nutella & Go! be sited within the single countlines fixture as our research has found that this is where shoppers would expect to find it.
To ensure maximum visibility for the launch of Nutella & Go! we used a dumpbin full of product alongside the main confectionery fixture, where Ferrero recommends Nutella & Go! is stocked. Given the product is already the top-selling countline with a leading retailer in the US, hopes were high in Woodlands Local…
In a two week period from 8th September, we sold an amazing 92 units of Nutella & Go!, making it the biggest-selling confectionery line in the entire store. Despite its high price point compared with many countlines, customers were suitably intrigued by the product – making it a must-stock for all retailers.
