PepsiCo has revealed a new partnership with the UEFA Champions League for the 2015/16 season.
Lay’s/Walkers, Gatorade and Pepsi Max will serve as lead brands for the tournament. In addition, PepsiCo will also integrate Doritos, Lipton and 7up brands into the sponsorship programme.
Ramon Laguarta, PepsiCo Europe CEO, said the announcement takes PepsiCo’s long-standing relationship with great football to another level and that the partnership offered unprecedented opportunities for both parties.
He added: “PepsiCo’s food and beverage brands, combined with the power of the UEFA Champions League, are a perfect fit. In joining forces we can create great opportunities for friends and families to come together and enjoy themselves.”
Commenting on the agreement, Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: “PepsiCo is a truly global partner, and we are excited to be working closely with them on engaging fans across the world through innovative marketing activations, while also benefiting from their extensive experience in the entertainment area to further enhance the UEFA Champions League brand.”
