Irn-Bru is launching a new limited-edition flavour to help retailers make the most of their seasonal soft drinks’ sales peak.
Winter Bru, available for eight weeks from 1 November, infuses Spiced Cinnamon & Ginger flavours with the familiar taste of Irn-Bru.
It comes in 330ml plain (RSP £1.09) and 79p price-marked cans (cases of 24) and 8 x 330ml multipacks (RSP £4.50).
The launch is supported by a “huge” PR, social and influencer marketing campaign.
PoS, including display units, is also available for retailers and wholesalers to create some festive theatre throughout the winter months.
Kenny Nicholson, Irn-Bru Brand Director, said: “We know that our limited-edition flavours are hugely popular and a big incremental sales driver. Retailers have sold more than nine million cans of Irn-Bru Xtra limited editions in the last two years, with almost half attributed to new category shoppers.
“Sales of ginger-flavoured drinks are also increasing by 27%, so we know that this is the perfect time for Winter Bru. A spicy hit in every sip, we’ve combined our iconic Irn-Bru taste with a truly delicious festive flavour that we know will have shoppers running back for more before it’s gone.”
