Irn-Bru is back on TV screens with its Snowman Christmas advert.
Running now until Christmas, the campaign spans TV, video on demand, out-of-home and social media, and is expected to reach 75% of adults in Scotland.
The Snowman’s return signals the start of a busy soft drinks season for retailers, with special Snowman packs available across Irn-Bru 2L and 24-can multipacks, supported by themed POS to create in-store festive theatre.
Dino Labbate, Chief Commercial Officer at AG Barr, said: “Soft drinks sales are increasingly important at Christmas, particularly carbonates, and retailers should prominently display all three variants of Irn-Bru – Regular, Sugar Free and Xtra – to drive seasonal category uplifts.
“Stocking Irn-Bru 1901, bru’d to the original 1901 recipe, is also essential as it appeals to a different shopper and delivers incremental sales.”
