A new TV ad will spearhead a £2m marketing campaign from AG Barr for its flagship Irn-Bru brand.
The campaign launches in mid-February, as a reformulated Irn-Bru trickles through the supply chain replacing the current ‘full fat’ version before the sugar tax on soft drinks starts in April.
“The new campaign will continue to reflect the cheeky, maverick attitude for which Irn-Bru is well-loved and will move the brand on from the popular ‘Gets You Through’ advertising campaign,” said Adrian Troy, AG Barr’s Marketing Director.
The campaign will also feature cinema and digital activity, while the brand continues its partnerships with the SPFL, the Football League and Sky Sports.
“Irn-Bru advertising is always eagerly anticipated by Scottish consumers, driving consistent shopper awareness and demand and increasing retailer sales,” added Troy.