Irn‑Bru Ice Cream is returning to shelves as a permanent addition to the brand’s range after strong consumer demand and successful sales following its limited-edition debut in 2023.
It is available in a range of formats including 500ml PET (£1.29 PMP), 2L PET (£1.79 PMP and plain pack RSP £2.15), an eight‑pack of 330ml cans (RSP £4.20), and 330ml single cans (RSP £1.10).
Irn‑Bru Ice Cream joins the core Irn‑Bru Zero range, formerly known as Irn‑Bru Xtra. The permanent extension is positioned to strengthen the zero‑sugar portfolio and bring additional excitement to the fixture. Two in three Irn‑Bru shoppers say they would buy Irn‑Bru Ice Cream.
To support the launch, AG Barr will roll out a marketing campaign rooted in the brand’s ‘Made in Scotland from Girders’ comms platform.
AG Barr advised retailers to display Irn‑Bru Ice Cream in the chiller next to core Irn‑Bru Zero and use its POS suite to drive incremental sales.
