Costcutter Supermarkets Group’s own brand, Independent, hits television screens for the first time this month and unveils its new range of barbeque meats ahead of summer.
The Independent brand launched 18 months ago and offers a range of products across all categories through its Independent Trader, Independent and Independent Specialist tiers.
The new Independent television advert will run in a 10 second format and features some of the new summer barbeque meats range which includes Sirloin and Rump Steaks, Pepper Beef Steaks, Kebabs and flavoured Ribs and Pork Steaks, all of which are included in a ‘any 2 for £6’ deal. In another first for the brand the television adverts feature the products cooked and served in a summer garden setting, rather than just pack shots.
The adverts will run across ITV and Five in primetime programmes including Emmerdale, Lorraine, Loose Women and ITV News.
Jenny Wilson, Marketing Director for Costcutter Supermarkets Group, said: “The Independent brand has grown 20% year-to-date with excellent feedback from both retailers and consumers. This new television advert is part of our wider marketing strategy and will help drive increased consumer awareness for the Independent brand, showcase the great new products and strong consumer offers we have in the range and help to drive footfall into stores. These barbeque meats are a fantastic addition to the range and we have included other Independent products to create a really compelling summer offer.”