Heineken UK has launched a new brand campaign for Inch’s Cider, titled ‘The Really Good Cider’, supported by a nationwide rollout across TV, out of home, digital and social channels.
At the centre of the activity is a new 30-second TV advert, ‘Story on a pint glass’, which tells the story of an apple as it becomes Inch’s cider using layered, handcrafted animation. The ad concludes with the line: “Inch’s, from pip to sip. It’s the really good cider.”
Alongside the TV spot, out-of-home advertising highlights everyday summer moments. One ad features imagery of people enjoying a picnic and reads “Official drink of sitting on some grass”.
Inch’s, which is owned by Heineken UK, launched in 2021 and expanded its range in 2025 with the introduction of Inch’s Cloudy and Inch’s 0.0.
