Imperial Tobacco will launch JPS Triple Flow, which it describes as “a revolution in cigarette technology” next month.
Triple Flow possesses ‘easy draw’ channels, with a new smooth blend and a mineral filter that aims to offer a fuller smoking experience. Each cigarette is also wrapped in a special paper, designed to actively reduce the amount of smoke emitted – which may result in less smell.
Brand Portfolio Manager Emma Stew commented: “Smooth blends now account for almost a quarter of factory made cigarette sales, and Triple Flow has been designed to offer the ultimate smooth smoking experience.
“With its next generation features and distinctive packaging, there is nothing like it in the market.
JPS Triple Flow offers retailers Profit on Return rates of 5.95%, and is available from 1st December in King Size 19s with an rrp of £7.49. Price marked packs are also available at £7.35.