Imperial launches limited-edition 21s

Richmond 21s

Imperial has announced the launch of a bigger box format with limited-edition 21s packs across some of its leading products exclusively for the independent channel.

Rolling out into stores from April, the limited-edition range of 21s packs will be available across a number of Imperial’s most popular cigarette brands including Players JPS, Richmond, L&B Blue and Lambert & Butler. The blends used are exactly the same as comparable products already on offer from each brand.

The new bigger box range of 21s will be available to buy with an RSP of £9.75 for Richmond, £10 for Players JPS and L&B Blue, and £10.80 for Lambert & Butler.

Tom Gully, Consumer Marketing Manager UK at Imperial Tobacco commented: “Driving value for our customers remains a top priority for our business. Through this latest launch, we’re offering the same popular blends at great value price points, but in a bigger box format for consumer convenience. The new 21s packs will be available for a limited time only, so we’d recommend retailers stock up now to take advantage of the new format while they can.”