Scottish take home sales of chilled coffee and strawberries have soared in recent weeks, according to the latest research from Kantar Worldpanel by Numerator.
Take-home grocery sales in Scotland rose by 3.0% in the four weeks to 13 July 2025, as grocery price inflation climbed to 5.2%, reported Kantar. The firm found that the average spend was up by 5%, while volume per trip fell by 1.8% as customers purchased fewer items.
Lesley-Ann Gray, Kantar Strategic Insight Director, said: “Although Scotland experienced cooler conditions than the rest of the UK, traditional summer categories remained in high demand. The Wimbledon effect was clearly visible, as strawberry volumes increased by 24.1%. However, cream sales declined by 5.7%, suggesting a preference for alternatives such as ice cream and sorbet, which rose by 13.3%. Fresh produce also benefited, with fruit, vegetables and salads up by 4.0%.
“This seasonal influence extended to the drinks category, with noticeable changes in purchasing behaviour. Traditional store-cupboard coffee declined sharply, falling by 21.5%, while chilled coffee saw remarkable growth of 70.3%. Soft drinks also performed well, with sales up by 3.1%. Broader changes in drinking habits continued as well, with total alcohol volumes decreasing by 7.9%. In contrast, low and no-alcohol alternatives recorded a modest increase of 1.5%, reflecting an ongoing shift towards moderation and health-conscious choices.
“Premium own-label ranges saw exceptional growth, rising by 26.4% compared to the same period last year, as shoppers looked to recreate restaurant experiences at home. Standard own-label increased by 5.4%, while value-tier products declined significantly by 13.9%. Overall, own-label continued to outperform branded products, growing by 6.3% compared with a 5.8% increase for brands. Own-label now contributes £41 million more to the Scottish market than branded alternatives.
“Online remained the fastest-growing channel in Scotland, increasing by 10.5% and now accounting for 7.7% of the market.”
