Chewits is bringing back vintage flavour Ice Cream after being bombarded with requests from fans.
It joins Strawberry, Blackcurrant, Fruit Salad, Orange and Cola in the current Chewits portfolio.
Bobby’s Foods will be exclusively selling Ice Cream single cases from August 2016. “We’ve got the right partner in Bobby’s to ensure we drive distribution in an important channel,” said Bev Rushbrook, Commercial Manager for parent brand Cloetta UK. The resurrected variant is available to trade in multipack formats from this month.
“Confectionery is a vibrant category and it’s important that as a brand we keep evolving, keeping the consumer at the heart of what we do from innovative NPD, through to engaging with them in our marketing activity and social media pages,” continued Rushbrook.
“Ice Cream flavour Chewits consistently tops our favourite flavour polls by our half a million Facebook fans despite it not even being in the range. And recently demand for Ice Cream Chewits has been so high that we couldn’t ignore it.”
The launch is supported by an extensive sampling campaign which sees Chewie the Chewiesaurus (who is so big he doesn’t even fit in pictures) visit a number of tourist and seaside locations. Social media activity and consumer competitions are also planned.
