Hovis has relaunched its ‘Ho Ho Hovis’ limited-edition packaging across the core Hovis Soft White 800g range, including Medium, Thick and Extra Thick variants.
The packs are available now, with an RSP of £1.15.
The seasonal design aims to capture shopper attention during the pre-Christmas trading period, with white bread remaining the largest sector in the pre-packaged bread category.
To support the launch, Hovis is running ‘Ho Ho Hovis’ activity across social media in November and December, including chances for consumers to win branded festive merchandise.
