Highland Spring has expanded the availability of its still flavoured water range with the launch of three flavours – Strawberry, Apple & Blackcurrant, and Lemon & Lime – into the independent retail, convenience and wholesale channels.
The three variants are all sugar free, combining fruity, natural flavours with Highland Spring water drawn from the Ochil Hills.
The nationwide rollout will be supported a major new marketing campaign, ‘Make Your Day Fruitier’. This will see the Highland Spring Flavours Van deliver 250,000 samples to shoppers in a 96-day tour across the UK.
‘Make Your Day Fruitier’ will also feature dedicated point-of-sale materials, promotions, always-on social media, and field sales support across wholesale and impulse channels to drive trial, awareness and repeat purchase.
The Highland Spring Flavours range has already delivered £7.9m in retail sales and brought in over £3.4m in incremental value to the Still Flavoured Water category since its 2024 launch.
