Ginsters is launching a new on-pack promotion to celebrate football fans that go the extra mile in supporting their club, with the ultimate ‘Match Day Hero’ winning £10,000.
The promotion runs from 15th February to 8th May, and will feature on up to 20 million packs across all core savoury lines, including slices, pasties and sausage rolls.
Entrants can nominate themselves or their friends for the ‘Match Day Hero’ accolade by uploading a funny picture or video onto www.matchdayhero.co.uk (which appears to be a work in progress), to demonstrate why they should be considered the best football fan.
Linda Evans, Sales and Marketing Director for Ginsters, said: “Stocking the core ‘Match Day Hero’ promotional range, which includes our best-selling Original Cornish Pasty, Peppered Steak Slice and Large Sausage Roll will provide retailers with a great opportunity to boost sales”.
As part of the promotion, every week for 12 weeks, Ginsters will also be giving away a full ‘footie front room’ prize package, which includes a Ginsters mini-fridge, 55” TV and a sofa. 30,000 Ginsters sausage rolls will also be on offer on an instant win basis.