Head & Shoulders revamps Female range

Head & Shoulders Female range

Head & Shoulders, the shampoo brand from P&G, has revealed a modern new look across its entire Female range.

The new pack design is available now across the brand’s Smooth & Silky, Thick & Strong and Repair & Care shampoo and conditioner variants (rrp £2.79).

Jo Vaughn, Hair Care Brand Manager at P&G, commented: “Our female range makes up 10% of the Head & Shoulders business and we’re confident that we can grow this further with an all-new contemporary look that will appeal to female consumers.

“Our research shows that 50% of the UK population are concerned about the health of their scalp, however only 20% are using anti-dandruff shampoo, providing a huge opportunity for us to drive incremental sales and grow the category. We have some more exciting news for Head & Shoulders lined up over the next couple of months so we’re encouraging retailers to stock up now to meet demand.”

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