Haribo is back on TV, kick-starting a year-long advertising campaign with ‘Little bags of happy’, in support of the Haribo Starmix multipack.
The new 10 second spot features at the end of the brand’s current ‘Platform’ advert that sees adults talking with children’s voices. Focusing on the start of a new journey, the ad captures a mum treating her youngsters to a mini bag each of Haribo Starmix, whilst the tannoy announcer describes them as “little bags of happy” in the voice of a child.
Hayley Johnson, marketing manager at Haribo UK, commented: “In 2016 we showcased four new adverts in support of our top-selling treats: Haribo Starmix and Tangfastics. Each one built upon our hugely successful ‘Kids’ Voices’ creative, which has become synonymous with the Haribo brand.
“Whilst these adverts will return to our screens again this year, we will also be putting the spotlight on our other popular formats and new products with ‘Little bags of happy’ showcasing our treat size mini bags on TV for the very first time.”
‘Little bags of happy’ will be on air for seven weeks.