Halls kickstarts ad campaign

Halls, the medicated confectionery brand, has unveiled a new TV ad featuring a polar bear and a motorcyclist. The commercial is one strand of a year-long campaign which will also include video on demand, out of home, digital and social media activity.

Elena Mallo, Senior Brand Manager for Halls, said of the ad: “It’s humorous and engaging, and we think it’s going to get Halls to the top of consumer’s minds at a key period in the year.”