McVitie’s has launched a range of Halloween-themed cakes to celebrate the forthcoming annual frightfest.
The range includes McVitie’s Jaffa Freaky cake bars (5-pack), McVitie’s Jaffa Lemon and Slime cake bars (5-pack), McVitie’s Digestives Beastly Bakes (4-pack) and McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks (4-pack).
Available now, all four products have an RSP of £1.
Claire Hooper, Head of Marketing for McVitie’s Cake Company at pladis UK&I said: “We’re thrilled to be launching our McVitie’s Halloween cake range. We know consumers love this season and these four products allow us to hit three occasions – a lunchbox treat, a me-time moment and an individually-wrapped cake for trick or treaters.
“We’re confident these products will give great stand out on shelf and be popular with McVitie’s fans, giving retailers a fantastic opportunity to pick up additional impulse purchases by showcasing a great Halloween range.”