Häagen-Dazs lifts lid on convenience-only tubs

Häagen-Dazs tubs of ice cream

Luxury ice cream brand Häagen-Dazs has launched a new range of 300ml tubs across its best-selling flavours exclusively to the convenience channel.

Rolling out as a £3.50 PMP from this month, the new 300ml range is available in Vanilla, Strawberry Cheesecake, Cookies & Cream and Salted Caramel variants.

Ben Hale, Market Strategy & Planning Manager, Häagen-Dazs, said: “Convenience and portion size are two important factors for consumers when looking at a new format. Flavour is also key, which is why we are launching the new pack sizes in our top selling variants. We’re encouraging retailers to stock up on the new range and make the most of our eye-catching POS and in-store displays to maximise visibility and grow their sales.”

The launch will be supported by digital activity and tailored in-store POS.