GV roll-your-own range grows

This information is for tobacco traders only

Imperial Tobacco has made two additions to its GV roll-your-own (RYO) range: GV Midnight and GV Sunrise.

The former offers consumers “a rich, full flavour”, while the latter delivers “an ultra-smooth smoke”.

Both products have an rrp of £3.60 (PMPs are available at £3.54 while stocks last) and are available in 10g packs, reflecting the fact that almost 14% of all RYO purchases now stem from the sub-12.5g pack size.

Imperial Tobacco Brand Portfolio Manager Madeleine Pearce commented: “With their highly competitive sub-£4 price point and bundled rolling papers, full flavour GV Midnight and ultra-smooth blend GV Sunrise provide a tempting proposition for both adult smokers keen to try RYO and downtrading Premium RYO consumers.

“Combining a striking on-shelf pack presence with attractive Profit On Return margins, they’re a must-stock for retailers too.”