Gulf Retail will provide its dealer network with access to FuelSense, a pricing and compliance platform from myAutomate that helps Gulf sites meet the UK Fuel Finder fuel price reporting requirements while equipping retailers with data‑driven pricing tools.
The rollout extends Gulf’s partnership with myAutomate and represents an evolution of myAutomate’s PricePro product for Gulf, delivering essential pricing visibility and insight to UK forecourts. It includes support through the transition of legacy market pricing services to ensure continuity of competitor price visibility and actionable market intelligence.
FuelSense combines real‑time retail pricing data and wholesale fuel market movements with insights into motorist behaviour and sentiment. Drawing on myAutomate’s ownership of Portland Pricing for wholesale oil market intelligence and the PetrolPrices consumer fuel app, used by more than three million drivers nationwide, the platform brings these data sets together in a single, integrated tool for retailers.
Under the UK Fuel Finder scheme, forecourts must submit pump prices within 30 minutes of a change. Recognising the operational and technical implications for independent dealers, FuelSense enables Gulf dealers to submit price changes to the scheme quickly and accurately while also providing enhanced pricing intelligence and competitive benchmarking.
The platform is built on trusted pricing data heritage, following myAutomate’s step‑in to continue essential pricing services after the transition of the Experian Catalist PriceViewer service. By expanding these capabilities into a modern, automated, compliance‑ready solution, FuelSense aligns regulatory reporting with day‑to‑day pricing strategy and supports operational efficiency.
FuelSense provides compliant price reporting to Fuel Finder, real‑time competitive price benchmarking and insights, and centralised dashboards to simplify price management, enabling faster, more informed pricing decisions in a fast‑moving retail fuel market.
Dealers can contact their Regional Business Development Manager or email retaildealersupport@certasenergy.co.uk or gulfdealers@myautomateapp.co.uk for access details.
