Guinness in can, on box

Guinness has launched its first TV advert in Britain for Guinness Draught in a can in over a decade.

The new ad was created in response to increasing demand for Guinness Draught in a can and “celebrating the joys of Guinness at home”.

It forms part of a wider campaign, which also includes video-on-demand, out-of-home, social and radio activity.

The advert demonstrates how consumers can still enjoy a perfectly poured Guinness serve at home. Premiering with a substantial media investment for the month of December, the advert will be rolled out into the new year with refreshed messaging.

Neil Shah, Head of Guinness GB, said: “People love to savour delicious Guinness Draught and we wanted to remind people that they can enjoy the smooth and refreshing taste whether they choose to drink it in a pub or at home.

“The popularity of Guinness Draught Beer in a can has naturally increased in recent months, and we wanted to celebrate that despite Christmas being different this year, Guinness Draught doesn’t have to be.”