highland spring leaderboard

Scottish
Local
Retailer

Menu

highland spring skyscraper

GroceryAid support surges as demand for help rises 

GroceryAid NEW BRANDING digital

More retail workers are turning to GroceryAid for support, according to the charity’s latest Impact Report, which revealed a significant increase in demand for financial, emotional and practical assistance across the sector.

The report shows that GroceryAid helped 19,200 grocery workers during 2025/26 through a combination of financial grants, counselling services, specialist support and online resources. Increased awareness of the charity’s services contributed to a 15% year-on-year rise in financial grant applications during a major awareness campaign.

GroceryAid’s findings highlight the challenges facing many workers across the convenience retail sector. According to the report, 38% of grocery workers say they are finding it difficult to cope with daily life, while 53% have experienced tough times during the past 18 months. Mental health concerns and financial pressures remain among the most common issues affecting colleagues and their families.

During the year, the charity awarded 8,395 financial grants to more than 8,000 workers, including cost of living support, school essentials grants, carers’ grants and emergency financial relief. GroceryAid said the support has helped many households manage rising living costs and remain financially stable during difficult periods.

The charity’s emotional support services also experienced strong demand. More than 4,200 people accessed help through GroceryAid’s confidential helpline, with over 11,000 support sessions delivered across counselling, mental health and wellbeing services. Anxiety, stress, bereavement and relationship difficulties were among the most common reasons for seeking support.

GroceryAid also expanded specialist services during the year, including the introduction of high-intensity counselling and a partnership with Autism & ADHD.org, providing additional support for colleagues and their families.

While awareness of the charity is increasing, the report shows there is still more to be done to ensure colleagues feel comfortable asking for support, with nearly one in three (31%) people who need help saying the fear of being judged stops them from reaching out. 

Kieran Hemsworth, CEO of GroceryAid, said:
“The results in this year’s Impact Report show our strategy is delivering real outcomes. By investing in raising awareness of GroceryAid and the support we provide, more grocery colleagues are finding us and accessing help when they need it most. Seeing more people come forward is exactly what we set out to achieve.
 
“The report also reminds us that many colleagues continue to face challenges created by wider economic and societal pressures, while too many still feel unable to ask for help. That’s why raising awareness and tackling the stigma around seeking support remain such important priorities.”
Looking ahead, GroceryAid will continue to invest in raising awareness of its services while strengthening its fundraising programme. This includes engaging new supporters, diversifying income streams, and encouraging existing partners to maintain their outstanding support through event participation, donations and strategic partnerships. Together, this will help ensure grocery workers know where to turn during life’s toughest moments and that the support is available to them when they do.
Hemsworth adds: “As more colleagues access our services, continued fundraising will be essential to ensure we can provide the help grocery workers have earned whenever they need it. We’re incredibly grateful to our colleagues, trustees, volunteers, partners and supporters whose commitment makes that possible.”
  • SLR is once again offering local retailers the chance to win one of 15 pairs of tickets to Checkout Scotland 2026, the flagship music festival from the GroceryAid Scotland committee Find out more here
  |    |    |    |  

Share on

Read next

highland spring skyscraper

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.