Grenade has launched Soft Core, a new range of protein bars featuring a soft dough core and gooey centre.
Available in Double Chocolate, Chocolate Peanut Butter Flavour and Golden Caramel Flavour variants, the 50g bars contain 15g of protein and less than 2g of sugar.
The Chocolate Peanut Butter Flavour bar combines peanut butter flavour dough with a peanut butter-style centre and milk chocolate coating. Golden Caramel Flavour features caramel flavour dough, a caramel flavour centre and white chocolate coating, while Double Chocolate combines chocolate cocoa dough with a chocolate centre and milk chocolate coating.
The new bars are available now in cases of 12 with a £2.95 RSP.
The launch is supported by a traditional media campaign running from September to October, alongside in-store POS materials.
Grenade said the range builds on the performance of its limited-edition Creme Egg Soft Core bar, which delivered 87% incremental sales at Easter.
