Grenade is launching its first nationwide consumer competition for its protein shakes range, aimed at driving impulse and repeat sales in the run-up to summer.
Running to 30 June 2026, the promotion gives shoppers the chance to win hundreds of prizes, including a holiday worth £5,000. To enter, shoppers must buy a Grenade Protein Shake, scan the QR code on in-store POS and complete the online entry form using the batch and barcode details.
Instant-win prizes include Hyperice equipment, Grenade products and merchandise, alongside summer-themed items such as water bottles, cooler boxes and backpacks. All entries are also placed into the main holiday prize draw.
The activity comes as protein shakes continue to perform strongly, with the category delivering +52% growth. Grenade protein shakes account for 62% of that growth across forecourts, symbol groups and independent retailers. The brand encouraged retailers to review their protein fixture, suggesting shakes are given similar shelf space to protein bars to capitalise on demand for convenient, high-protein options.
Retailers can also take part via an exclusive wholesale competition. Those purchasing an 8 x 330ml case of Grenade Protein Shakes can enter for the chance to win a share of £5,000 cash, split across five £1,000 prizes, by scanning the QR code on wholesale POS and completing the online entry form.
The promotion is supported by digital out-of-home activity and in-store displays, including fridge and floor stickers, branded chiller trays, shelf talkers and wobblers.
