Greens Retail is launching a new ‘foodvenience’ format called Greens on the Go, focused almost entirely on ‘Food for Now’ and ‘Food for Later’.
The first store opens on 2 September in central Edinburgh, with further locations planned and learnings to be rolled out across Greens’ existing 27 stores.
The store will operate 24/7 and introduce what Greens says are several sector firsts, including a customisable noodle station with over 50 varieties, unlimited refill coffee under the G.O.A.T Coffee brand, a nacho station, cereal bar, salad bar, and FroMo mocktails by Skwishee.
It will also offer milkshakes, smoothies, frappes, iced coffees, soft-serve ice cream, boba tea and a wide range of hot and cold food-to-go options, including sushi, bagels, loaded fries, baked potatoes, breakfast rolls, soups, pizzas and international dishes. Vegetarian, vegan, gluten-free and Halal options will be available.
The store will also feature Greens’ partnership with the Fisher & Donaldson family bakery.
Located in a busy retail and commuting area on Edinburgh’s Morrison Street, Greens on the Go aims to fill a gap in the market by remaining open all day and night. Delivery via Just Eat, Uber Eats and Deliveroo will follow.
Greens boss Harris Aslam said the new format took two years to develop and hailed it as “the boldest move in Scottish convenience retail for decades”.
