Gordon’s has launched its new alcohol-free alternative Gordon’s 0.0% (ABV 0.0%) in a ready-to-drink can, mixed with tonic and a hint of lime.
The new format follows the launch of Gordon’s 0.0% in December 2020.
The low and no alcohol RTD category is currently growing at +30%.
Charlotte Gibbon, GB Head of Marketing at Gordon’s, said: “Following the huge success of Gordon’s 0.0%, we have expanded the range and introduced Gordon’s 0.0% mixed with tonic in a ready-to-drink can. This product is a convenient way for people to enjoy a delicious alcohol free option – especially during upcoming summer occasions as the days get longer and warmer.
“We know that people don’t want to compromise on taste and experience when opting to go alcohol free. This exciting innovation offers a solution for those on-the-go consumers who still want to enjoy the zesty taste of Gordon’s but are choosing not to have alcohol.”