Tapping into a continuing consumer interest in spicy flavours, Golden Wonder has added a new Spicy Thai variant to its popular Ringos range.
Ringos Spicy Thai is available in 55g sharing packs (£1 PMP) and 6x12g multipacks (RSP £1.25).
Golden Wonder’s £1 price-marked pack range is consistently outperforming the market (+49.2% vs +7.8%) and the brand said early sales of the new flavour were “way ahead” of its expectations.
Matt Smith, Golden Wonder Marketing Director, commented: “With a real spicy kick and less than 100 calories per serving like the rest of the Ringos range, Spicy Thai delivers on Golden Wonder’s brand promise of ‘more punch per crunch’.”
To avoid missing out on scorching sales and red-hot profits, Golden Wonder advised retailers to stock up now.