Following a similar launch last year, Imperial Tobacco has announced the roll-out of a new range of limited-edition papers in Gold Leaf pouches for 2022.
Launching in July, the new papers will be available in Gold Leaf 30g and 50g pouches until the end of September, with RSPs of £14.60 and £24 respectively.
There will be a series of four distinctive designs themed around the concept of individuality, diversity and creative experiences which will be rotated throughout the launch period. The Gold Leaf trade outer will also feature an eye-catching new look including an on-pack flash promoting the limited-edition papers to drive further awareness.
Tom Gully, Head of Consumer Marketing UK&I at Imperial Tobacco, commented: “In recent years, we’ve found these limited-edition papers have become highly sought after as collectables by RYO customers, so we’d recommend retailers stock up on the new limited-edition Gold Leaf pouches as soon as they launch to take advantage of the additional sales while stocks last.”
