Speciality dairy company Delamere has teamed up with Sony Pictures to celebrate the upcoming release of its new animated action‑comedy film, Goat.
The collaboration includes an on‑pack competition across Delamere’s fresh goats’ milk and goats’ butter, giving customers the chance to win a family holiday to Barcelona, including a sports stadium tour and tickets to a basketball game, plus other themed prizes.
Promotional packs will hit shelves at the start of January for around 12 weeks, to coincide with the film’s release on 13 February.
The on‑pack promotion is supported by a multi‑platform social media campaign and regular outreach to Delamere’s customer base throughout the promotion.
