Ginsters is launching two new limited-edition sandwiches: Hunters Chicken and Ham Hock & Piccalilli.
Both join the range on July 26 with an RSP of £3, and will be available across convenience, impulse and travel.
The sandwiches are inspired by “American and modern British cuisines” which are becoming an increasingly popular choice within the category and influencing food trends.
The Hunters Chicken sandwich is made with British roast chicken breast, crispy Sweetcure smoked flavoured bacon and Westcountry farmhouse mature Cheddar cheese with BBQ sauce, on malted grain bread. The Ham Hock & Piccalilli sandwich is made with British shredded ham hock with piccalilli, seasoned mayonnaise and fresh mixed leaves, on white bread.
Chris Parkinson, Brand Manager for Ginsters, said: ‘Consumers are looking for variety particularly for food to go options at lunchtime, with new or premium flavours providing strong appeal. Pulled meats and BBQ flavours reflect the latest food trends and are very popular with shoppers.”
