Ginsters is expanding its sandwich portfolio with the launch of two new limited editions. Available in Buffalo Chicken and Fajita Beef flavours, the new SKUs will launch into Impulse, Convenience and Forecourt channels on 29th July for 12 weeks.
Aiming to drive incremental sales for the sandwich category and increase repeat purchase during the summer months, the limited editions have been inspired by the rising trend for American street food. The Buffalo Chicken sandwich comprises roast British chicken in Buffalo wing sauce with cool ranch-style mayo and mixed leaves on malted grain bread. The Fajita Beef sandwich includes fajita spiced British beef with three chilli sauce, tomato relish and cool mayo with grated mature cheddar cheese and mixed leaves on malted grain bread.
Linda Evans, Sales & Marketing Director at Ginsters commented: “Our consumers always tell us they look forward to our limited editions as it adds interest, excitement and the chance to taste different flavours. Often the flavours are so popular they become part of the core range. Our latest limited editions reflect the flavour trends at the moment and are sure to help drive sales by attracting existing Ginsters fans and consumers looking for something special to trial over the summer months.”
Ginsters limited edition sandwiches will benefit from POS support and will be available from 29th July with an rrp of £2.99.