Ginsters is expanding its portfolio with the launch of Ginsters Meat Club, its first ever meat snacking range. Comprising 100% British chicken breast, the new SKUs will launch into all channels in the impulse sector on March 4th.
The launch will be supported by an extensive marketing campaign, which will include advertising, POS, shopper marketing initiatives and social media activity.
The snacks are available in cases of 12, as 60g grab bags and 55g skewers, in either BBQ Chicken or Tandoori Chicken. Skewers rrp at £1.89 and bags at £1.59, with a trial price of £1.59 and £1.29 respectively.
Linda Evans, Sales & Marketing Director for Ginsters, commented: “Meat snacking is an increasingly profitable sector in convenience, and there’s a big opportunity for retailers to attract new customers and drive incremental sales by stocking the new Ginsters Meat Club range. The products have researched really well with our consumers and are seen as a perfect fit with the existing products in the Ginsters range.”