Savoury pastry brand Ginsters has launched a new Bakes range (RSP £1), featuring flavours inspired by American and North African fusion cuisine.
The four-strong range of Bakes taps into the popularity for grazing throughout the day and on-trend world flavours, with demand for famous USA recipes up 39%.
The US- and African-centred flavour options include: Cajun Spiced Chicken Bake (117g), Philly Cheese Steak Bake (117g), Mac & Cheese Bake (117g), and Harissa Spiced Chicken Bake (117g).
The range, which is made using 100% British farmed meat, has no artificial colours, flavours or preservatives, can be eaten hot or cold, and can be baked in just 15 minutes.
The Bakes range is available in Booker now; Nisa, Spar and Bestway are due to stock it from next year.
Sam Mitchell, Ginsters Managing Director, said: “The last few years has taught us that consumer tastes and habits are always evolving. To ensure we continue to excite new and existing shoppers, we continually challenge ourselves to innovate, delivering exceptional taste experiences for our consumers to fulfil their ever-changing needs – whilst creating flavour combinations that deliver an element of the unexpected.
“Following a raft of successful NPD, including our Ginsters Smoky Steak and Guinness Slice and new plant-based products, the new Ginsters Bakes Range, taps into yet another growing occasion to broaden appeal with younger, pre-family consumers and provide a pick-me up. Perfectly portioned as a light-bite between mealtimes – whenever that might be – Ginsters Bakes provide more opportunity for retailers to reach shoppers across the day.
“With options including Cajun Chicken and Philly Cheese-Steak we stand by our brand values, using only 100% British farmed meat whilst delivering distinctive depth of flavour, synonymous with popular culinary destinations, all wrapped up in a light buttery puff pastry, providing the perfect tide over.”