Ginsters celebrates New Year with new specials

Ginsters has unveiled a raft of New Year special editions launching in January 2014.

First up is the return of its winter warming special edition classic – Steak & Ale pasty (rrp £1.99).  In a recent consumer poll, this flavour came out on top, so the company is urging retailers to sure you stock up.

Following hot on the heels of the Steak & Ale Pasty, will be two new limited edition sandwiches launching on 8th January.  Both Smokey BBQ Chicken and Bacon (a new twist on Ginsters’ best-selling sandwich British Chicken and Pork) and Ham Hock & Spiced Plum Chutney are priced at £2.99 and have researched well with consumers.

Linda Evans, Sales and Marketing Director said: “We are delighted to be kick starting the New Year with this tasty line up of special editions across both savoury and sandwiches. This is just the start of what will be a very exciting year for Ginsters.  We have lots of new product innovation to follow hot on the heels of these special editions, the biggest ever marketing spend behind the brand and we will be back on TV with a brand new campaign. We can’t wait for the New Year to start!”

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