Maynards Bassetts is set for “a summer of silly fun” with a new on-pack promotion that gives shoppers the chance to win one of 8,001 wacky prizes.
The instant-win competition runs until the end of August across a number of the brand’s hero bags, which are suitably labelled with a promotional flash.
Up for grabs are designer sunglasses, wireless speakers and trainers. Shoppers can also win tickets to visit one of several attractions.
To make the most of the promo, Mondelez advised retailers to position in secondary sites for on-the-go purchases, or on cross-category displays for evening and impulse opportunities.
Anna Ulrich, Brand Manager for Joyful Candy at Mondelez, said: “We’re really excited to launch this new promotion, focusing on a wide range of Maynards Bassetts products and offering consumers the chance to win a range of great prizes. We hope this will continue to drive the relevance of Maynards Bassetts with shoppers, especially among younger adults.”