Galloway gives away 100 prizes over 100 days

Galloway cheese

Lactalis McLelland has launched a new Galloway Cheese on-pack promotion giving consumers in Scotland the chance to win a prize a day for 100 days.

The daily prize draw runs until July 18 and is supported by a bespoke digital and out-of-home campaign. Prizes on offer include toastie makers and a 4K TV.

Promotional packs roll out this month (April) across four Galloway SKUs – Medium Cheddar Block (350g), Mature Cheddar Block (350g), Sliced Cheddar (200g) and Grated Cheddar (200g).

The competition can be entered online by submitting a unique 12-digit on-pack code.

Mike Chatters, Sales Director for Lactalis McLelland, said: “We wanted to offer consumers multiple chances to win prizes and are confident the promotion will be a hit with shoppers, whilst driving sales for retailers.”