Lactalis McLelland has launched a £1m advertising campaign in support of its Galbani cheese brand.
The campaign, which is live now, runs until the end of August and has been created to remind consumers about the brand’s product quality credentials and Italian heritage, as well as highlighting the cold usage consumption of its key Mozzarella product.
The campaign includes: outdoor advertising; cross-device display advertising through high traffic websites; geo-targeted mobile display advertising; and summer-long sponsorship of Classic FM and Smooth Radio stations.
The campaign will reach 80% of the brand’s target market of affluent consumers who love experimenting with foreign cuisine.
Mike Chatters, Sales Director for Lactalis McLelland, said: “The media activity will further cement Galbani’s status as one of the beacons of the continental cheese sector and the go-to Italian cheese brand. The campaign underlines the long-standing heritage and taste authenticity of Galbani.”