Mars has launched Galaxy Salted Caramel and announced a redesign for the entire Galaxy Caramel Collection. Available to retailers from 22nd February, the new variety comes in single 48g bar and large 135g bar formats.
Bep Dhaliwal, Trade Communications Manager for Mars said: “The salted caramel food trend is here to stay and we’re confident that the new bars are going to be popular among consumers wanting to try something different.”
The product launch and redesign will be supported by a host of point of sale materials, such as dumpbins, floor standing display units, counter top units, hook over news units, as well as posters and wobblers. There will also be a £12m media spend.