Mars Chocolate Drinks and Treats is launching two new products under the Galaxy brand – Galaxy Ultimate Marshmallow Hot Chocolate including real marshmallows and Galaxy Ultimate White Hot Chocolate with white chocolate pieces.
Both come in 300g jars with eye-catching pearlescent packaging which has been designed to create outstanding shelf appeal.
Instant hot chocolate is performing well in the retail market, and growing at a rate of 3.7% with annual sales of more than £32m. With Galaxy Instant Hot Chocolate showing growth of 9% worth £4.5m, Galaxy says the new products show the brand’s continued commitment to injecting new and innovative products to the category.
“Innovation and variety are proven factors in maximising hot chocolate sales and driving growth across the category,” said Michelle Frost, General Manager for Mars Chocolate Drinks & Treats. “With great on-shelf differentiation, and eye-catching packaging, we believe that these new products will help drive category sales further.”